Pesan Dakwah Tentang Hijrah Dari Dunia Hallyu Pada Akun Instagram @Xkwavers

Abstract

The message of da'wah is something that is the process of delivering information in the hope of influencing or changing someone into what is conveyed. Instagram social media is a social media that is in great demand by humans in the present era, Instagram is also one of the media for spreading the propaganda, one of which is the @xkwavers account which implements da'wah to migrate from the hallyu world. This problem is how the da'wah message contained in the @xkwavers account influences followers to migrate from Korean culture. Based on this problem, the writer has the aim to analyze the da'wah messages using qualitative research methods and using Roland Bartes' semiotic analysis by finding the denotative meaning of connotative meaning, the meaning of myth which is able to find the hidden signs and messages behind the qoute of da'wah messages about hijrah from the Hallyu world, by determining quotations, create quotations, and connect with those who consider the community. The results of the research were disseminated that the message of da'wah about Hijrah from the world of Hallyu uploaded by the @xkwavers account manager from March 9, 2021 to April 29, 2021, there were 4 qoutes of da'wah messages, namely starting the day with prayer, must not give up in seeking knowledge, love. someone modestly, imitating scientists who have useful works in the future. Denotatively the uploads contained in the image contain elements of images, written words and connotatively related to the meaning contained in denotative data, while the meaning of myths is related to everyday life.