Global Strategy and Emerging Markets

  • Cuervo-Cazurra A
  • Ganitsky J
  • Luo Y
  • et al.
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Abstract

We analyze the impact of the home country on the internationalization of firms from emerging markets. We introduce a framework that links the underdevelopment of emerging markets to firm internationalization via firms’ characteristics and strategies.  Specifically, we argue that an underdeveloped economy undergoing pro-market transformations and the underdeveloped pro-market institutions, the major characteristics of emerging markets, influence the ownership, capability and innovation of firms and these, in turn, drive their internationalization and success in global competition.

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APA

Cuervo-Cazurra, A., Ganitsky, J., Luo, Y., & Mezias, J. (2016). Global Strategy and Emerging Markets. AIB Insights, 16(4). https://doi.org/10.46697/001c.16873

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