Structural and functional profile of livestock markets in India

Abstract

Abstract: Livestock markets perform major exchange function of animals in India. These markets play a considerable share in the economic gain of farmers and act as a social and cultural migration hub for the domestic and foreign tourists also. But they are largely unorganized and dominated by informal traders. The structural base of livestock markets determines the sales pattern and the major price value of animals is bagged by middlemen. These markets are functioning under the jurisdiction of the state governments and supervision is under the control of the local bodies. The different marketing strategies in the markets and pricing are affected by qualitative and quantitative factors of animals. The major constraints regarding the livestock markets are the lack of facilities and unawareness of knowledge among the sellers and buyers. The role of livestock markets in disease transmission is also a matter of concern. Details regarding animal movement will facilitate epidemiological studies to prevent contagious diseases from outside the country. In the present COVID-19 pandemic, conventional livestock markets are closed and virtual markets based on online platforms such as Facebook, WhatsApp and E-commerce sites are coming up and these transformations are absolutely inevitable. Keywords: Livestock markets, Marketing strategies, India