Communicating the heritage, a transmedia-driven approach

Abstract

The sales of printed material are at a historic low, digital publications are growing at a constant rate. Concurrently, we are witnessing the development of a culture of print that dialogues with the digital, creating a converging relationship. With this premise, the paper presents the research project Das Land and LP magazine, a transmedia editorial project edited and published in a post-editorial context by the Provincia Autonoma di Bolzano.