M-services Adoption in Oman Using Technology Acceptance Modeling Approach

Abstract

This study aims to explore the adoption issues of mobile services (M-services). This study used a survey questionnaire to collect data on users accessing the M-services, users' attitudes and the users' preferences to use these services. The results indicated that little over 50% of the users had positive attitudes towards M-services and similar number of users indicated their preference to use them. This finding is in accordance to the Technology Acceptance Model, which states that the attitudes determine the intention to use which lead to the actual usage of the system. There were many users having negative attitudes toward these services. This study also explored some possible reasons which might be contributing towards the users' negative attitudes are the lack of users' awareness and usefulness of these services; mobile technology literacy, publicity and marketing, which are needed to be addressed by the service providers for a greater success of the M-service adoption in Oman.