The voyage: Amalgating a social media platform through the annual scientific meeting

Abstract

Social media platforms are increasingly used by professional societies for improved member engagement, to raise awareness, for advocacy and for widespread dissemination of scientific meeting highlights. This article describes the inaugural social media campaign implemented at the American Society of Nuclear Cardiology (ASNC) 2019 Scientific Meeting. Campaign strategies, including development of an interactive social media curriculum, dedicated social media ambassadors and implementation and announcement of a Tweetup, are described in detail. These efforts resulted in significantly uplifting the profile of the conference, improving attendee engagement, reinforced conference highlights, and expanded meeting reach across the world. This manuscript provides a blueprint for other professional societies considering the launch of a Social Media campaign at their scientific meetings.