This chapter explores the role and importance of internal marketing and relationship marketing programmes in tourism and hospitality marketing. The chapter begins with a discussion of why internal marketing (marketing that addresses employees inside the organisation)...
CITATION STYLE
George, R. (2021). Quality Service Experiences Through Internal and Relationship Marketing. In Marketing Tourism and Hospitality (pp. 419–446). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_13
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