A Step Towards Green Innovation

  • Ramachandran* S
  • et al.
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Today’s’ concern for Global warming is environment changes due to excess utilization of natural resources and leaving the wastages that unbalance the eco system. To recoup the eco system, environmental experts advise all the users of natural resources to take care of necessary action from the product design stage to disposal stage of its full Life-cycle. This will determine the environmental impact at each stage of a product's life from raw material extraction through materials processing, manufacture, distribution, use, repair & maintenance, and disposal or recycling. The concept applies to the manufacturing process is avoid-reduce-reuse concepts to restrict the consumption of natural resources. Here we will see how the Green Innovation system is adopted in online Marketing process, to protect the nature from pollution and disaster. Handing over clean air, clean earth and clean water are the true natural gift that we can offer to our future generation. Once eco system is polluted, it will take its own time to rescue. To avoid such insistence to happen, we have to give first preference to product from pollution by implementing green innovation system. Green innovation system, along with Eco innovation system, Environment innovation system and Sustainable innovation system are the other notations repeatedly discussed in green innovation. Though all the four relate to one, little difference exits. Green innovation includes all the activities mentioned in these notations. Generally, our aim is to leave the non polluted nature to our future generation to enjoy. To ensure this, the steps that could be taken while performing online marketing are discussed here. We will also see what could be applicable for online marketing process to promote this green innovation system.




Ramachandran*, S., & Basariya, S. R. (2020). A Step Towards Green Innovation. International Journal of Recent Technology and Engineering (IJRTE), 8(6), 2919–2923. https://doi.org/10.35940/ijrte.f8305.038620

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