Online Social Communities and Networks (OSNs) have become a popular source of information for those seeking advice for everyday decision making. A key benefit of OSNs is known to be the provision of free and easy access to a wide range of information, largely unconstrained by geographical barriers and free of charge. This paper specifically addresses the potential use of OSNs as a support tool for financial decision making. The key objectives of this paper are to explore and identify the structure and sequence of decision-making phases in financial OSNs (FOSNs). This research uses Netnography - a qualitative research method to achieve these objectives. Key results suggest that most of the decision-making phases identified by Simon and Mintzberg are present in FOSNs and that the sequence of these phases tends to be anarchical.
CITATION STYLE
Sadovykh, V., & Sundaram, D. (2016). Structure and sequence of decision making in financial online social networks. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9795, pp. 135–146). Springer Verlag. https://doi.org/10.1007/978-3-319-42345-6_12
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