Persepsi amalan perhubungan raya kerajaan dari pandangan pengguna – kajian kes di sabah

Abstract

This study focuses on Sabah residents perception of Malaysia’s governmental public relations practice and the nation’s image based upon media reports, own experience with government agencies and with government public relations efforts. It includes how the media content they expose themselves to have influence their image of the government administration as well as its policies and implementations. Included, are how their own experience with the various government agencies has impacted their views with regard to those authorities specifically and the government generally. Also, examined is the government public relations capacity to enhance communication with the people and its ability to enlightent This study used public opinion survey and the random sampling technique. Respondents selected were 600 people located in and around Kota Kinabalu. A structured questionnaire was prepared and pilot tested to ensure the clarity of the questions. The study revealed that the media the respondents exposed themselves to did influenced their perception of the government and its public relations practice, positively or negatively, depending on its content. Further, the study found that the impact was rather moderate with about half of the respondents declaring positively and the remainder not so positive and a few negatively.