Greek Political Leaders on Instagram: Between “Soft” and “Hard” Personalization

  • Poulakidakos S
  • Giannouli I
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Abstract

Personalization has always been a feature of politics, but it seems to have been gaining momentum in recent decades. The increased attention to politicians as individuals implies that “they don’t only act more often as spokespersons for their respective...

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Poulakidakos, S., & Giannouli, I. (2019). Greek Political Leaders on Instagram: Between “Soft” and “Hard” Personalization. In Visual Political Communication (pp. 187–206). Springer International Publishing. https://doi.org/10.1007/978-3-030-18729-3_10

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