Green Intellectual Property as a Strategic Resource in the Sustainable Development of an Organization

Abstract

The concept of sustainable development is part of global problems related to human activity, and the functioning of economies and societies in both developed and developing countries. For economic organizations, it means a way of management in which economic, environmental, and social issues related to their functioning are taken into account simultaneously and equally. In organizations following this path of development, a new quality of management should appear. It may concern, among other things, such aspects as the way of including the issue of sustainable development in the organization’s strategy and the way of measuring the achievements in this area. In economic practice, organizations should—to a greater extent than before—focus on products (and/or services), technologies, and resources that contribute not only to obtaining benefits for the organization itself but also for the wider environment. Managing such an organization requires not only the transformation of the attitudes and behaviors of managers and employees but also noticing and taking into account the creative use of tangible and intangible resources, and the creation of innovative concepts and solutions. The purpose of this article is to present green intellectual property as a strategic resource for an organization working towards sustainable economic development. Contemporary organizations that use green intellectual property create a strategy based on the definition of goals and actions to ensure homeostasis between economic, social, and environmental development.