Psychological Factors Affecting Purchasing Decisions on the Real Estate Market

Abstract

The article discusses the identification and systematisation of factors which may affect purchase decisions on the real estate market, with a particular emphasis on behavioural factors. In the course of the conducted analysis, the decision-maker analyses factors related to real estate, but also psychological factors, among which the most significant are: motivations, emotions, attitudes, personality, learning, memory and perception. The work provides a review of the literature, seeking to identify factors that influence the decision making process on the real estate market. Keywords: behavioural aspects of real estate market, purchasing factors on the real estate market, purchasing decisions, property management. JEL Classification: R31, R38, M12, E7.