Factors Influencing the Adoption of Software-as-a-services (SAAS): A Gender Perspective

Abstract

This study investigates the effects of influencing factors (Perceived Ease of Use, Perceived Usefulness and attitudes) on adoption of SaaS, and whether these effects differ between male and female. Data were collected from employees of the different sister concern of Daffodil family, and analyzed using partial least squares-structural equation modeling (PLS-SEM) and Multi-Group Analysis (MGA). The Important-Performance Matrix Analysis (IPMA) was also conducted to gain an insightful understanding of how these factors influence an employee's intention to Adopt SaaS at the gender level. The findings showed that significant differences between male and female employees for the effect of perceived usefulness and attitudes on employee's Adoption intention of Software-as-a-Services (SaaS). Further, there is a significant difference between perceived ease of use and perceived usefulness for both gender groups on SaaS adoption. However, the IPMA results exhibit that the most essential antecedent for both male and female employees' intentions on SaaS is perceived usefulness.