Monte Carlo methods in the assessment of new products: A comparison of different approaches

Abstract

In New Product Development (NPD), different financial assessment methods can be used, e.g., static and dynamic net present value methods, decision tree methods, and real options approaches. In all approaches, uncertainties can be specified and their impact on the project value can be analyzed using Monte Carlo Methods. This paper describes the use of Monte Carlo methods in information technology (IT). For comparing these different methods, the NPD case of the new video-conference system BRAVIS is elaborated. © 2010 Springer-Verlag Berlin Heidelberg.