Factors Contributing to Halal Food Fraud in Selangor

Abstract

This paper attempted to explore the factors that contribute to halal food fraud and possible methods to address this problem. This paper uses a qualitative research approach as well as in-depth interviews with the two enforcement officials from JAIS and KPDNHEP. Based on the interviews, the researcher found that two key factors contributing to halal food fraud are lack of knowledge and halal as a marketing tool. After observing the factors, the researchers hypothesize solutions to the halal fraud epidemic. The study will help to improve the halal industry by solving all halal problems.   Keywords: Halal Industry, Food, Fraud, Selangor   eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3118