Abstract
The nature of press releases requires institutions to respond to the changes in their stakeholders’ environment. It is, therefore, logical to expect that the organisations can switch roles at different times and in different situations (Thomas et al. 1999).
Cite
CITATION STYLE
APA
Mayyer Ling. (2016). Identity representation in press releases of a Brunei-based banking institution. In The Use and Status of Language in Brunei Darussalam: A Kingdom of Unexpected Linguistic Diversity (pp. 201–210). Springer Singapore. https://doi.org/10.1007/978-981-10-0853-5_13
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