Mobile Applications at Music Festivals in Portugal

Abstract

In Portugal, the number of music festivals as well as the number of participants has been increasing. It is essential to be able to provide the best possible experience to the participants of these same festivals. Based on a survey, this paper analyses the frequency of use of mobile applications of major music festivals in Portugal. In order to verify the factors leading to the adoption of applications, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was used. The results show that less than half of the participants are using mobile applications, and that the main reason for not using is the lack of knowledge about the applications. Correlations of the analysed constructs of the UTAUT model were also tested, and correlations between the constructs were verified with the mediation of the age and gender moderators.