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Book Chapter

Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance

  • Vida I
  • Obadia C
Springer International Publishing, (2018), 387-425
DOI: 10.1007/978-3-319-61385-7_16
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Abstract

… We find that the literature on foreignness in export and import relationships is relatively scarce and dispersed, lacks theoretical guidance and … Our investigation covers research studies published in the marketing or general international business literature from 1997 to mid-2016. …

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Vida, I., & Obadia, C. (2018). Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance. In Advances in Global Marketing (pp. 387–425). Springer International Publishing. https://doi.org/10.1007/978-3-319-61385-7_16

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