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Book Chapter

Business-to-Business-Marketing

  • Homburg C
Springer Fachmedien Wiesbaden, (2017), 1053-1088
DOI: 10.1007/978-3-658-13656-7_19
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Abstract

Ein wesentlicher Teil der Transaktionen im realen Wirtschaftsleben findet nicht zwischen Unternehmen und privaten Kunden, sondern zwischen Unternehmen und organisationalen …

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Homburg, C. (2017). Business-to-Business-Marketing. In Marketingmanagement (pp. 1053–1088). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-13656-7_19

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