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Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education

  • Padmalia M
JURNAL MANAJEMEN DAN KEWIRAUSAHAAN (2019) 7(2)
DOI: 10.26905/jmdk.v7i2.3329
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Abstract

… to El-Gohary (2010), more common in small businesses. Small businesses are ubiquitous joining an e- marketplace, for example Tokopedia, Shoppee, Lazada, OLX, and so on. E-marketing seen as a new philosophy and modern …

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Padmalia, M. (2019). Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education. JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, 7(2). https://doi.org/10.26905/jmdk.v7i2.3329

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