Passenger friendly bus stop signs design by integrating Kano’s model into riding needs analysis

Abstract

Objective: Based on the result of passenger satisfaction survey of the bus transportation signs, three signs that scored highly unsatisfied were picked out. The 13 riding information carried by those three signs and in urgent need were extracted. And then Kano questionnaire were made to analysis the attribute of 13 riding information. Methods: 558 volunteers participated in the passenger satisfaction survey. 400 volunteers participated in the Kano questionnaire survey. Results: There are six must-be information, one onedimensional information, three attractive information and three indifferent information. Conclusion: An optimized plan and the corresponding suggestions were put forward to improve the design and setting of bus stop’s signs.