Artificial intelligence enabled in-video advertising: Infiltrating the fashion industry

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This paper focuses on the enormous impact of Artificial Intelligence technology for enabling the usage of In-Video Advertising as a part of the content marketing strategy for fashion brands. Every brand wants to reach consumers when they are prone to get influenced. However, as the consumers are spoilt for choices and the digital mediums are creating unique customer journeys with an individualistic approach. Hence, there exists a requirement of more engaging advertising approach, to catch the attention of the consumer and to enable discovery of brands at high moments of desire. Since this paper focuses on In-Video Advertising & Artificial Intelligence, thus an understanding of the building blocks of In-Video advertising calls to delve deeper in Artificial Intelligence and content marketing strategy. This paper discusses a unique opportunity for Fashion brands to use In-Video Advertising as a disruptive, efficient and engaging tool to reach consumers when they are in the best state to be influenced. This novel advertising option can benefit marketers in the fashion industry and can generate significant revenues.




Thareja, U., & Jain, R. (2019). Artificial intelligence enabled in-video advertising: Infiltrating the fashion industry. International Journal of Innovative Technology and Exploring Engineering, 9(1), 3826–3832.

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