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Book Chapter

The Evolving Role of General Managers in the Age of AI

  • Canals J
Springer International Publishing, (2020), 37-64
DOI: 10.1007/978-3-030-20680-2_3
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Abstract

Artificial Intelligence has recently made important inroads into corporate decision-making. In business functions such as manufacturing, marketing, advertising or logistics, algorithms powered by big data are deciding on important business issues, replacing or...

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Canals, J. (2020). The Evolving Role of General Managers in the Age of AI. In The Future of Management in an AI World (pp. 37–64). Springer International Publishing. https://doi.org/10.1007/978-3-030-20680-2_3

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