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Organisational Buying: Accepted Wisdom

  • Prior D
Springer International Publishing, (2021), 1-19
DOI: 10.1007/978-3-030-67414-4_1
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Abstract

… Marketers and sales personnel have a common interest in understanding how to shape or influence the nature of purchase decisions in their favour. This has led to an emphasis on …

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APA

Prior, D. D. (2021). Organisational Buying: Accepted Wisdom. In Organisational Buying (pp. 1–19). Springer International Publishing. https://doi.org/10.1007/978-3-030-67414-4_1

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