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The impact of green marketing on consumer purchase behavior

  • Dutt S
International Journal of Research in Marketing Management and Sales (2020) 2(2) 01-05
DOI: 10.33545/26633329.2020.v2.i2a.48
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Abstract

… In addition, they believe that by affecting these factors, people show different behavior, and therefore have a … 39. The significant factor motivating consumers to change actual purchase behavior to buy eco-friendly products is emotional brand benefits. 40 Hartmann et al …

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APA

Dutt, S. (2020). The impact of green marketing on consumer purchase behavior. International Journal of Research in Marketing Management and Sales, 2(2), 01–05. https://doi.org/10.33545/26633329.2020.v2.i2a.48

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