Exploring the synergistic relationships of circular business model development and product design

Abstract

Circular economy is a key approach for promoting a sustainable society. The design of innovative circular business models is critical and potentially leads to changes in strategies during product design and development. Systemic approaches relating business models and product design should be reflected in the methodological support for circular transformation. This article investigates this synergistic relationship and, by means of literature review, discusses how circular business modelling approaches address the integration with product design. Gaps and future improvements are outlined.