Implicit attitudes to organ donor registration: altruism and distaste

Abstract

ABSTRACTOrgan transplantation offers patients cost-efficient quality-of-life improvements and life-saving opportunities. In England, the majority of transplants emanate from cadaver donation in a system where would-be-donors register their agreement to donation. Despite the majority of the population stating approval of organ donation, only a minority register as a donor. Research has traditionally examined explicit attitudes, typically demonstrating how distaste limits the translation of altruism into behaviour. In contrast, this study explored the relationship of implicit as well as explicit altruistic and distaste attitudes to donor register status. A cross-sectional study employed a novel approach to the measurement of implicit attitudes as participants (N = 166, mean age 22 years) completed a Single-Category Implicit Association Test (SC-IAT) on organ donation with two separate components – one examining implicit altruistic attitudes and another examining implicit distaste attitudes. Explicit altruis...