The Role of Branding on Educational Performance in the Egyptian Private Universities

Abstract

This paper aims to investigate the role of branding in achieving a good performance level for Egyptian universities. It explains the value of impact of each dimension of the Branding, which are: Design, Communication and Feedback, on Performance, represented in Alumni, Employment and Learning Efficiency. Regression analysis and SEM were conducted and results show that none of the Branding dimensions significantly affects Learning Efficiency. On the other hand, all Branding dimensions are significantly affecting Alumni. It could be concluded that there should be some enhancements regarding the programs provided for post graduates to be able to achieve the required level of learning efficiency.