Design thinking: a Fruitful Concept for Strategic Enterprise Management

Abstract

In order to achieve a breakthrough innovation and obtain the leading position of market, design thinking is an important strategic concept for strategic enterprise management. In this paper, it analyzes the characteristics and value assessment of design thinking. Through research on the reason why strategic enterprise management needs design thinking, it summarizes the application aspect of design thinking in strategic enterprise management. Strategy enterprise management based on design thinking establishes design as the leading of organization ecology system, and creates the innovative design inside the organization. Through using prototype design tool and design flow of rapid iteration, design thinking breaks the constraint and realizes the business sustainable development.