Study on the strategies for activating silver care in o2o platform

Abstract

The emergence of the O2O platform that advocates innovation and efficiency is emerging in the case of the elderly care service as well for the drastic increase in demands and service quality enhancement. The main format for the O2O service for the care of elderly is the two-sided business model method that mutually links care service user and provider by using mediation platform as the medium. Representative aged care helper mediation platforms in the US include ‘ClearCare’, ‘HomeHero’, ‘Care.com’, ‘Honor’, ‘Kindlycare’ and others. And a start-up company called, ‘Please Take Care of My Mother’ started service with the O2O mediation platform for the care of elderly in Korea. O2O service for the care of elderly can satisfy significant demands of the elderly who are limited in everyday life and the family members who need to take care of the elderly through the mediation medium called platform. Strategies that will help to improve stable profit structure, build trust that can satisfy both the consumers and provider and intuitive and instant convenience require multi-dimensional efforts for the vitalization.