CITATION STYLE
Navarro-Bailón, M. Á. (2011). What is the Best Communication Strategy (Integration vs. Repetition) to Persuade Consumers? An Analysis across Levels of Brand Familiarity. In Advances in Advertising Research (Vol. 2) (pp. 325–340). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_21
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