A case study on the real-time click stream analysis system

Abstract

The Internet is one of the most significant and efficient ways for communication technology which has the potential to revolutionize business and marketing techniques. To understand efficiently who is visiting our Web site and how they are using it is the primary key for the success of the marketing based on Internet. The traffic analysis systems via Web server log files only provide partial and non-real time information about customer activities on your Web site, it's insufficient to support better business decisions which need detailed and real time information about customers' activities on your Web site. In this paper, we provide our experiences on an implementation of the sophisticated analysis system based on click stream analysis technologies. A case study is also provided to show practical values of this system. © Springer-Verlag 2004.