… social media sites such as Twitter, Facebook and Instagram. However, data concerning the effectiveness of hash tag slogans is lacking. The purpose of this report is to measure brand awareness … large user base has helped make the social network influential in the way the sport …
CITATION STYLE
Carroll, Dr. D. M. (2016). Hash tag Slogans, Super Bowl Commercials, and Millennial. Journal of Marketing Management (JMM), 4(1). https://doi.org/10.15640/jmm.v3n2a2
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