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Investigates the Impact of Social Media Influencers’ Personality, Content, and Trustworthiness on Consumers’ Purchase Intention and eWOM

  • Aggad K
  • Ahmad F
International Journal of Academic Research in Business and Social Sciences (2021) 11(12)
DOI: 10.6007/ijarbss/v11-i12/11782
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Abstract

… media influencers. However, we develop a research model regarding the convincing influence of influencers’ … The model investigates whether influencers' personality, content, and …

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APA

Aggad, K. K., & Ahmad, F. S. (2021). Investigates the Impact of Social Media Influencers’ Personality, Content, and Trustworthiness on Consumers’ Purchase Intention and eWOM. International Journal of Academic Research in Business and Social Sciences, 11(12). https://doi.org/10.6007/ijarbss/v11-i12/11782

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