Mobile Positioning Data in Tourism Studies and Monitoring: Case Study in Tartu, Estonia

Abstract

We introduce mobile positioning based data sources in tourism studies using the case study of tourism in Tartu, Estonia. Mobile positioning data is a promising source for tourism geography as it is one easiest and most cost effective sources for investigating the flows of tourists with relatively good spatial and temporal coverage. Mobile positioning data allows one to link the digital track of visitors with visited events and locations retrospectively. The data also has potential for the development of real-time monitoring tools for tourism planning and management, as it has been tested in Estonia with “Positium Tourism Barometer”. The biggest problem with positioning data is privacy and surveillance, and those issues needs to be addressed and discussed very carefully.