Pengaruh Religiusitas Dan Gaya Hidup Terhadap Keputusan Membeli Kosmetik Halal

Abstract

This study aims to examine the influence of religiosity and lifestyle on the decision to purchase halal cosmetics in the city of Lhokseumawe. The sampling method used in this research was purposive sampling and respondents were obtained by distributing structured questionnaires to 112 young female respondents in the city of Lhokseumawe. Data were analyzed using multiple linear regression with the SPSS software approach. The research results show that religiosity and lifestyle have a significant and positive influence on the decision to buy halal cosmetics in the city of Lhokseumawe. Religiosity is a dominant factor in influencing decisions to purchase halal cosmetic products. The research has implications for proving that religiosity and lifestyle variables are important factors in the concept of consumer behavior.