Not now, ask later: Usersweaken their behavior change regimen over time, but expect to re-strengthen it imminently

Abstract

How efectively do we adhere to nudges and interventions that help us control our online browsing habits? If we have a temporary lapse and disable the behavior change system, do we later resume our adherence, or has the dam broken? In this paper, we investigate these questions through log analyses of 8,000+ users on HabitLab, a behavior change platform that helps users reduce their time on-line. We fnd that, while users typically begin with high-challenge interventions, over time they allow themselves to slip into easier and easier interventions. Despite this, many still expect to return to the harder interventions imminently: they repeatedly choose to be asked to change difculty again on the next visit, declining to have the system save their preference for easy interventions.