CryptoCurrency mining on mobile as an alternative monetization approach

Abstract

Can cryptocurrency mining (crypto-mining) be a practical ad-free monetization approach for mobile app developers? We conducted a lab experiment and a user study with 228 real Android users to investigate different aspects of mobile crypto-mining. In particular, we show that mobile devices have computational resources to spare and that these can be utilized for crypto-mining with minimal impact on the mobile user experience. We also examined the profitability of mobile crypto-mining and its stability as compared to mobile advertising. In many cases, the profit of mining can exceed mobile advertising's. Most importantly, our study shows that the majority (72%) of the participants are willing to allow crypto-mining as means to replace ads to trade-off for benefits such as a better user experience.