As If I Virtually Said This to Pepsi

Abstract

Perhaps because I live on an island which has more frequently been shaped by sudden, unexpected, and catastrophic events (volcanic eruptions, earthquakes, truly massive landslides, and countless tsunamis) than by slow, predictable forces of change—and surely because, as a longtime professional futurist, I have come to understand quite well that social and environmental change is proceeding at a rate so rapid and unprecedented as to defy the ability of most people and institutions to comprehend it by conventional tools and paradigms—I have come to see that is better to believe that the future is approaching us, rather than that we are moving into the future.