Analisis Strategi Bisnis Hijab Mazaya Yogyakarta Dengan Pendekatan Bisnis Model Canvas Ditinjau Dari Maqashid Syari’ah

Abstract

Syari'ah" At-Taradhi: Jurnal Studi Ekonomi 13, no. 2 (2022): 108-127. The purpose of this research is to analyze the strategy used by shop Veil Mazaya use business model canvas. The research method used in the research approaches qualitative descriptive with using technique collection data that is observation field, interview, and documentation. Results from the study On element business canvas model by whole on business veil Mazaya have advantages which described on 5 elements BMC, that is customer relationship, value proposition, key activities, key resources, and key partners. As for the aspect of hifdzu nafs there are 7 elements, namely Customer Segment, Value Proposition, Channel, Customer Relationship, Key Activities, Key Resource and Key Partner. As for the aspect of hifdzu mal there are 3 elements, namely Revenue Stream, Key Partner and Cost Structure. Key Resource On the Aspect of Hifdzu Nasl and elemen Channel according to hifdzu 'aql.