An analysis of the exportation process in the olive oil cooperative sector or Castilla-La Mancha, Spain

Abstract

Given the globalized situation in which markets have been immersed for some years, new sectors have arisen that still barely achieved the speed required for the planet's new commercial methodology. After years of effort centered on the development and application of new technologies for productive processes in a clear bid for high-quality products, the agrifood cooperatives of Castilla-La Mancha recognize the need to make a new investment effort to create new commercialization channels that will provide an outlet for their production, even when they have not finished repaying the debts incurred in implementing these new technologies. The cooperatives are forced to change in response to by changes in the model used for commercializing smerchandise in today's global market. Pursuing these investment needs is slowed by the difficulty of obtaining credit from commercial financial institutions. This difficulty ultimately has repercussions for these very financial institutions, since it affects their ability to collect the loans previously approved for these cooperatives. That is, if the cooperatives do not invest in improving commercialization, they do not sell their products, and if the products do not sell, the debts cannot be repaid, which ultimately destroys the sector. This study attempts to show the importance that the cooperative sector has of Castilla-La Mancha through commercialization. Commercial and political relations have been and continue to be very important, but they will be especially important in the future. We would stress the need for strategic planning linked to different areas of the environment. The sector needs a cross-sectional strategy, because such a strategy will affect the different areas of the society of Castilla-La Mancha, from economic to the social. © 2012 Springer-Verlag Berlin Heidelberg.