NUTRACEUTICALS: A REVIEW

Abstract

Consumers are deeply concerned about how their health care is managed, administered and priced. They are frustrated with the expensive, high-tech disease treatment approach predominantly in modern medicine. Positioned at the interface between food and drugs, a growing body of products is assuming importance; the consumer is now looking for complementary or alternative beneficial products and that’s why nowadays they are using nutraceuticals. Increasingly, they are using natural dietary supplements and other forms of nutraceuticals as part of a tremendous surge to have physiological benefits or to provide protection against diseases. Functional foods and nutraceutical products represent a value added growth opportunity both domestically and internationally. Development of better characterized and research proven products will help enhance consumer confidence in nutraceutical and functional food products in the world. This article briefly discusses about the basic information about the nutraceuticals and its importance.