Marketing on Internet communications security for online bank transactions

Abstract

Everyday more companies extend the use of Internet apart from informational uses. The progression to more sophisticated Internet usage will need that customers trust on the security of the online transactions and on the security mechanisms involved in this protection. For that reason, moreover the common marketing techniques, some special marketing on Internet security will be needed. In fact, customers already are not satisfied with existing protections in Internet e-commerce services and the future of this potential global market-place will depend on security. © Springer-Verlag Berlin Heidelberg 2005.