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Westfälische Provinzial Versicherung: Relaunch einer Traditionsmarke

  • Langer T
  • Esch F
  • Langner T
Gabler, (2009), 101-120
DOI: 10.1007/978-3-8349-8092-2_6
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Langer, T., Esch, F.-R., & Langner, T. (2009). Westfälische Provinzial Versicherung: Relaunch einer Traditionsmarke. In Best Practice der Markenführung (pp. 101–120). Gabler. https://doi.org/10.1007/978-3-8349-8092-2_6

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