An Empirical Study on Effect of Digitalisation on Homepreneurs

Abstract

Homepreneurs are independent and empowered by different tools, techniques and online platforms. In this paper researcherstry to study about the concept of Homepreneur and analyse the effect of digital transformation on them. As we know Indian Government continuously motivates people to start their ventures and create employment opportunities. Therefore, many interested candidates have started their business from home. Digital platforms help them for marketing, financial activity, Customer relationship. Digitalisation undoubtedly added colour for the growth and prosperity of Homepreneurs. Besides that it helps to small business sectors for uninterrupted sale of products and service to the ultimate customers through the help of digital platform. To show the effect of digitalisation on Homepreneurs an empirical study was conducted. Primary data are collected from 150 respondents of four districts of Odisha. Statistical tools like paired t-test, Regression analysis are effectively uses to assess the information trend and analyse the effect of digitalisation on Homepreneurs. This research try to provides an insight into the real effect of digitalisation on Homepreneurs at grass root level.