Millennials’ Intention Towards Syariah Card: The Roles of the Theory of Planned Behavior and Product Knowledge

Abstract

Support from various community groups for the sharia card is very important to advance card service-based sharia financing activities. This study aims to estimate the roles of the theory of planned behavior (TPB) and product knowledge in influencing millennial intentions towards the sharia card. By utilizing 300 millennial respondents, this study analyzed the intention towards the sharia card using SEM-PLS. The empirical findings indicate that TPB and product knowledge are essential in influencing millennials' intention towards the sharia card. Academically, this study implies an expansion of intention knowledge towards Islamic banking products, especially card-based financial services. In practical terms, on the other hand, it shows the importance of developing the TPB and outreach to increase public support for the sharia card.