Research on customer profile integration of telecom enterprises based on ontology

Abstract

In the product-centered marketing times of telecom industry, BOSS (Business Operations Supporting System) was established step by step, which resulted in the two critical difficulties in customer profile integration: semantic inconsistency and semantic conflict. In this article, ontology theory is introduced to solve these problems. Firstly, the skeleton method is adopted to build telecom customer profile ontology. Besides, a web based ontology building and query environment-Webtege is developed to give the formal definition in OWL. Then a new approach is proposed to achieve customer profile integration in telecom enterprise in both new system and legacy system scenarios from functional and data view. Therefore, this customer profile ontology could give a guideline in constituting and exchanging unified customer profile data through various systems. © 2008 by Springer Science+Business Media New York.