Pengembangan Strategi Pemasaran Kawasan Ekowisata Di Indonesia Yang Berbasis Pada Peningkatan Ekonomi Lokal

Abstract

This  study aims to determine the potential of ecotourism management   and  public  participation   to  the  economic environmental aspects as well as formulating marketing strategies.  The results showed that in the management  of the tourism element of ecotourism there are still some deficiencies. Local communities haven’t been intensively involved and yet derive optimal benefits from ecotourism. Due to ecotourism hasn’t contributed much to stimulate   the economy of local communities.  In order to meet the criteria of the concept of ecotourism, the main efforts of local community involvement is needed. Viewed from the aspect of conservation, has been their natural and cultural preservation program, and of the economic aspects that benefit local communities