STRATEGI USAHA TERNAK MANDIRI DI DESA CIMAHPAR, KAMPUNG BELENTUK KECAMATAN BOGOR UTARA

Abstract

The most popular livestock business is broiler chicken farming because it has a high demand. Bogor City is one of the broiler chicken meat production centres in West Java. This study aims to (1) conduct a feasibility analysis of the business of broiler chicken farming from the financial aspect (2) identify problems in broiler farming using SWOT Analysis (3) business continuity strategy. This research was conducted from June to July 2019 using primary and secondary data. The analysis used is qualitative and quantitative analysis, where the qualitative analysis is done descriptively describing the business system and non-financial aspects as well as the quantitative analysis used, namely the financial feasibility analysis. Based on the results of the SWOT matrix analysis SGF88 broiler chicken farms are in the Quadrant IV position, wherein that position the recommended strategy is to rescue as soon as possible so as not to cause even greater losses. The financial aspects of the SGF88 broiler chicken farming business are not feasible to proceed, because seen from the R / C ratio of minus 0.02, Net B / C of 0.98, and PP of minus 52.24 periods. The results of switching value analysis show that broiler chicken farming is very sensitive to a decrease in feed prices by 1% compared to the sensitivity of an increase in selling prices by 18%.